Hi Universe, Are You Punishing Me?

Now that I have moved apartments to my favorite neighborhood to try to reset my brain back to my goals and away from the grief. Now that I am finally here, a few things are happening and I am feeling like perhaps the Universe is punishing me for wanting too much? I have clients, I live in a foreign country, in my favorite city, in the neighborhood that taught me about authenticity and rebirth. So why is my brain going straight to: what am I going to lose now?

Inly Alvarez

Apr 96 min read

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Hi Universe, Are You Punishing Me?

Now that I have moved apartments to my favorite neighborhood to try to reset my brain back to my goals and away from the grief. Now that I am finally here, a few things are happening and I am feeling like perhaps the Universe is punishing me for wanting too much? I have clients, I live in a foreign country, in my favorite city, in the neighborhood that taught me about authenticity and rebirth. So why is my brain going straight to: what am I going to lose now?

Apr 96 min read

Ni de aquí, ni de allá

So, aside from being called a “traitor” or a “sell-out,” I’ve been wondering if there’s actually a name for people like us. You know, people who were born and raised in one country, but learned to navigate life in English. Not because we moved, but because we were immersed early.

Feb 44 min read

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Thank you for passing by! This little corner of the internet will be shaped by essays, people, and places that are quietly influencing the way I experience the world.

WANNA WORK WITH ME?

People stopped scrolling to page 2 of Google a long time ago.

🔎Now they’re skipping Google altogether and asking ChatGPT where to eat.

So I tested it with one of my clients, a Latin restaurant in Astoria. I run the same system for them every month(this is our second month): real keywords, structured articles, and a blog that answers the questions people actually type.

Then I asked ChatGPT for the best Latin restaurant in Astoria, Queens.

My client came up as answer #3. No ads involved and in Google they went form page 3 and the 9th position to #2, (first place is a Trip Advisor article)

That answer came from two months of content built the right way, and I have the screenshot to prove it.

The uncomfortable part: if your business isn’t in that answer, a competitor is. And you can’t buy your way in, because there’s no ad space inside a chatbot reply.

I’m running 10 free AI visibility checks this week, because you don’t have to look alone. 🤗

DM me and I’ll send you exactly what ChatGPT says about your business, good or bad. Your screenshot is yours either way. ✨

Your customers aren’t Googling you anymore. 🔎

They’re asking AI to find you, and if your content doesn’t answer how you actually work, what makes you different, and why someone should pick you, the AI skips right over you and recommends someone else.

As a creative assistant who just loooooves SEO, my work used to be about all about keywords. Now, as we got to stay updated, it’s also about being so clear that AI can confidently explain what you do to someone who’s never heard of you.

Why do you think so many content creators are simplifying the language they use on their content? 😉

Hi! I’m Inly 🧚🏽‍♀️ A creative assistant to busy entrepreneurs whom are tired of handling content all on their own.

Follow @i_gotcreative for more about this topic✨

I know she is tired of my Italian songs 😂 but she is happy she doesn’t have to choose them.

Erika found me through a post I had done in a Facebook group for entrepreneurs in Australia, she told she needed help and a few months later after following me we started working.

If you were wondering what a creative assistant does, it’s this: content, calendars, emails, ideas, updates…I make sure Erika has free time to reconnect with her life and students.

Do you think you might need something like this? Feel free to DM me 🧚🏻‍♀️✨

If your content doesn’t make someone think of a friend who needs to see it? You are talking to everyone and connecting with very few people.

Your engagement rate isn’t lying to you, girl 🥹

According to creatorflow.so DM shares are 3-5 times more valuable than likes for reaching new audiences.

The algorithm wants shareable content, and shareable means someone thought “oh my god, Alex needs to see this” and hit send. 💌

It’s no longer about content that makes people double-tap and keep scrolling. It’s about creating content that makes someone interrupts their friend’s day to share (Your own DMs are proof of it).

As a business owner:
Likes make you feel good for an hour.
But shares will build your business while you sleep.

So this is your invitation, to start experimenting with hooks and topics that still speak to your ideal client and invites them to share with a friend or colleague.

I’m Inly 🧚🏽‍♀️ and I am a creative assistant to busy service providers who are tired of doing it all themselves, if you think you’d like to learn more about these topics follow @i_gotcreative for more ✨

Content Strategy Social Media Tips Content Creator Digital Marketing Small Business Content

Remember that carousel I owed you from last week about “niche+content”? This is it. 😬

I’m sorry it took me so long😩 It’s just that if don’t drop a “bible of a carousel with mixed media-light/shadow play and cool quotes” I just don’t feel like posting 🙃

This particular topic is brought to you from a cool conversation I was having with a client about how our funnels are shaped by the platforms we post on rather than what the algorithm does or not.

Are you posting for your friends? For the algo? Or for the people who need you?

Food for thought 😉

I’m Inly 🧚🏻‍♀️✨and I provide creative assistance and content support for established service providers who want their content handled without being involved in it every day.

If you are ready to stop thinking about what to post or where to post it? I’m your person

[content strategy] [content repurposing] [instagram for service providers] [done for you content] [content distribution] [social media marketing]

Some relationships just aren’t meant to last.

What’s your current relationship status with the algorithm? 👀

Every week you open Canva and start from scratch. New layout, new format, new decisions before you’ve written a single word.

That’s a system problem.

The women who stay consistent aren’t more creative or more motivated. They just stopped reinventing the wheel every time they sit down to post.

Because here’s the thing nobody tells you: the more you have to figure out before you even start, the less energy you have for the actual content.

And then you close the tab.
And then another week goes by.

I’m Inly 🧚🏽‍♀️✨I help busy women who run service-based businesses create clear, consistent content without having to do it all themselves.

Follow @i_gotcreative for content tips that you’ll actually get done 🧚🏽‍♀️

Yesterday evening I got hit with the realization that what I offer is not just a service. It’s a relationship.

And relationships only work when both people show up the same way.

I show up prepared, responsible, and all in. I work fast, dig deep, and protect my clients’ brands like they’re my own. Sometimes more than my own.

But I’ve learned the hard way that the clients who skip the onboarding, avoid the contract, and “forget” to fill out the forms: they’re not too busy. They’re showing you who they are. Believe them the first time.

Because the right client doesn’t need to be convinced or hand-held. And when she finds me, it doesn’t feel like a vendor relationship. It feels like she finally found someone she can trust and collaborate with.

Save this for the next time you’re about to take a job you shouldn’t be taking. And follow @i_gotcreative if you want your content handled by someone who is actually in it with you 🧚🏽‍♀️✨

That’s my brain all day. 😭

I’ll be in the middle of a conversation and I’m already thinking “this is a post.” “Wait, that’s a better way to say it.” “Hold on, that’s the caption.”

I just never turn off. 🫥

And for a long time I thought the value was in having the ideas. But it’s not. It’s in catching them before they disappear and turning them into content that actually sounds like you and speaks to the people you want to attract.

Most people don’t lack creativity. They lack the time to sit with it long enough to shape it into something.

That’s what I do. I take what’s living in your head and turn it into blogs, posts and reels that bring your ideal clients to you.

If your content is stuck in your drafts, you’re in the right place. 🧚🏽‍♀️

5 things that happen when you start taking your business seriously:

1. You stop trying to make bad fits work.
You just see them for what they are and move accordingly.

2. You notice who comes prepared and who comes with energy and no follow-through.
Interesting is not the same as ready.

3. “We’ll figure it out” stops sounding flexible and starts sounding like a red flag.
Three weeks in, you’ll know exactly what I mean.

4. You realize there’s a difference between someone who’s ready to change and someone who wants different results without changing anything.
That cycle is exhausting to watch from the outside. It’s even more exhausting to be inside it.

5. You start finding the people who speak your language.
They come prepared. They know what they want. They don’t change the terms because something shifted for them internally. That’s who you’re building this for.

Taking your business seriously means selecting for readiness.

Not aspirational.
Not “let’s see how it goes.”
Actual readiness.

And if you’ve been feeling like something’s off with a client situation lately… it might not be the work. It might be the match.

Follow @i_gotcreative if you’re building something that actually needs to run well ✨

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Hi Universe, Are You Punishing Me?

FEATURED POST

Never Miss a New Post.

THE STUFF I THINK ABOUT

Hi Universe, Are You Punishing Me?

Ni de aquí, ni de allá

ABOUT ME

WANNA WORK WITH ME?

​

SUBSCRIBE

MY PICK OF THE MONTH

MY PICK
OF THE MONTH